Rusk Media Secures $9.5 million in Funding Round to Extend IP Layers into Web3
Rusk Media has raised $9.5million to support its Web3 IP Layers extension. DAOL, Audacity Ventures, and others have expressed confidence in Rusk’s potential as a powerhouse in IP creation and IP-led gaming platforms.
Rusk Media Raises $9.5 Million
Rusk Media, an Indian entertainment company, has raised $9.5 million in a funding round led by a Seoul-based VC firm, DAOL investment, and Audacity Ventures. Other participants include Mistry Ventures, InfoEdge Ventures (IEV), and Survam Partners.
Mayank Yadav, founder, and CEO, of Rusk Media, commented,
“We have raised a Series A round at a post-money valuation of $34 million. We started the company three years ago after raising $250,000 and started creating social media content for digital natives, the gen Zs, who were consuming everything online. It’s a wide-open market that was disrupted by user-generated content (UGC), and nobody was making content for them. So, we identified the whitespace and have done 500 million views already, and we are profitable in this business.”
Chihoon Hyun, a Partner at DAOL investment, emphasized the company’s confidence in Rusk’s competition across the segments of IP creation. He said,
“As investors from Korea, we have seen the immense potential of locally generated premium content and scalability of strong IPs. We believe Rusk is well positioned to become an entertainment powerhouse with their plans on their IPs and IP-led gaming platform.”
Details of Rusk Media
Rusk Media is famous for its content and IPs on social channels, boasting 500 million monthly views. This company will use this fun to ‘extend the monetization layers of intellectual property into Web3.’
Rusk Media recently partnered with MODWIN Gaming to build Playground, one of its latest gaming entertainment IPs. It also saw contributions from Triggered Insaan, ScoutOP, Mortal, and CarryMinati. Other partnerships include KFC, ITC Ltd, Perfetti Van Melle, Jubilant FoodWorks, and Mondelez International.
