Shemaroo and Filmrare launch metaverse experience in Decentraland

The metaverse experience called Shemaroo Theatre will offer users real-life movie and gaming experiences.

Oct 1, 2022
by Michael
Shemaroo and Filmrare launch metaverse experience in Decentraland

Shemaroo Theatre will Push Bollywood to the Next Level

Shemaroo, a top entertainment conglomerate in India, has announced it will build a metaverse experience called "Shemaroo Theatre". This project is through a partnership with Filmrare, a metaverse consultancy and development company, and it will be built in one of the pioneering metaverse platforms, Decentraland.

This development is unique as it will bring a better movie experience and opportunities to the company as it aims to deliver premium Bollywood content to the world. The metaverse is a virtual space where people interact using 3D characters and engage in immersive activities like virtual concerts, gaming or watching movies in virtual concerts. Shemaroo Theatre will offer the best entertainment experience, as if viewers are in real-life movie theatres, enjoying virtual popcorns and drink counters.

Virtual visitors can explore new screening experiences like the exciting box office counter, plush lobby and virtual trailer zones.

About Shemaroo and Filmrare

CEO of Shemaroo Entertainment, Hiren Gada, said, 

"As a brand, Shemaroo has always fostered the culture of innovation and technology. With the augment of Shemaroo Theatre on Decentraland Metaverse, we will be spearheading a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of one's home.''

Shemaroo was founded by Buddhichand Maroo many years ago as a book circulating library. The company established India's first rental business in 1979 before growing to become the media and entertainment conglomerate of today.

Ravi Krishnan, Founder of Filmrare also said, 

"It's a great honour to partner with a brand like Shemaroo that has been entertaining the audiences for the past 60 years and to showcase some of its blockbuster Bollywood movies through the virtual theatre in Metaverse."

Filmrare is a web3 startup dedicated to helping companies create quality spaces within the metaverse.

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