The Absolut Company Files Trademarks to Launch Metaverse Bar and NFTs

The famous vodka producer is looking to open a virtual bar featuring its iconic Malibu rum brand.

Jan 8, 2023
by Akira Ming
The Absolut Company Files Trademarks to Launch Metaverse Bar and NFTs

Absolut is bringing Malibu, the spirit of summer, to the metaverse

The Absolut Company, a popular Swedish vodka producer, has applied trademarks for its flagship Malibu brand, claiming plans for virtual bars, NFTs, virtual alcoholic drinks, and more. 

According to trademark attorney Mike Kondoudis, these filings were submitted to the United States Patent and Trademark Office (USPTO) by The Absolut Company Aktiebolag on December 27th. 

Here's a list of the products and services covered under the company's applications: 

  • Virtual clothing, accessories, and alcoholic drinks;
  • NFTs and digital assets;
  • Mobile NFT trading software; 
  • NFT trading marketplaces; 
  • Stores for virtual goods and NFTs; as well as
  • Metaverse bars and restaurants featuring virtual food & beverages with actual home delivery. 

This isn't the first time the vodka producer made headlines in Web3. Last April, the brand launched Absolut.Land, a virtual pop-up in the Decentraland metaverse, where users could win prizes like NFT wearables and discounts on Absolut spirits.

Established in 1917, Absolut is the world's leading premium vodka and sixth-largest liquor brand. A popular must-have in bars, restaurants, and homes worldwide, the brand is well-known for its international spirits, like Absolut Vodka, Kahlúa, and its coconut-flavored Malibu rum.

No doubt, the explosion of NFTs and metaverse have offered plenty of marketing opportunities for the alcoholic beverage industry. Apart from providing a more robust e-commerce experience, the metaverse and blockchain technology has allowed many traditional liquor brands to commercialize their products in new ways. 

Take Blockbar, for instance - it is an NFT marketplace for luxury wine and spirits producers, where each NFT sold corresponds to a physical bottle. With each bottle authenticated on the Ethereum blockchain, customers can always exchange the digital version for the physical one. We should be able to see more of such examples as Web3 continues to gain traction. 

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