The Premier League is planning a yearly £30 million digital tokens deal with Sorare

A multi-year contract with Sorare may end up getting “formally agreed within weeks,” according to Sky News.

Oct 31, 2022
by Dragan
The Premier League is planning a yearly £30 million digital tokens deal with Sorare
News

The top flight of English football, the Premier League, is planning an annual £30m digital tokens deal with Sorare, a French-based crypto startup known for its fantasy football NFT card game.

This info was found out by Sky News, who stated that the Premier League would discuss with its 20 clubs about “a proposed multi-year contract with Sorare,” a deal for which may be “formally agreed within weeks.” A discussion for this has supposedly taken place at a meeting of club executives on Friday.

The agreement is set to include NFTs in the form of static images of Premier League players such as Manchester City’s Erling Haaland and Tottenham Hotspur’s Harry Kane. It is also said to replace a deal that England’s top league almost signed with ConsenSys, a New York-based company offering blockchain technology solutions, earlier this year. ConsenSys tried to alter the terms of the agreement to reflect the current NFT prices but “one Premier League club executive said they had been informed that the Sorare contract was more lucrative than the revised ConsenSys proposal.”

Back in June this year, Kylian Mbappé became Sorare’s first player ambassador, while the MLB (Major League Baseball) teamed up with the Paris-based company to create an NFT baseball game. Sorare also became the Official NFT Fantasy Football Game Partner of last season’s winner of the Italian Serie A league, AC Milan. More recently, the beta version of Sorare’s NBA fantasy title officially kicked off.

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