The Sandbox Co-Founder Says the Metaverse Is ‘So Hot’ in Asia
The Sandbox co-founder Sebastien Borget says the metaverse feels ‘dead’ from a Western perspective, but is actually ‘so hot’ in Asia, making up almost half of the company’s business last year.
The Sandbox co-founder Sebastien Borget recently spoke to Cointelegraph at the Asian Blockchain Gaming Alliance’s Web3 Summit in Singapore, where he said that the metaverse is ‘so hot’ in Asia, in comparison to the West.
The metaverse feels ‘dead’ in the West, but alive in Asia
Borget said that, from the North American and Western perspective, it seems as if the metaverse is “dead,” if you don’t take Asia into account. In Asia however, it seems to be thriving, with the co-founder calling it “so hot” and naming Hong Kong and Korea as the top two markets for it, “followed by Japan.”
According to Sebastien Borget, about 50% of The Sandbox’s business from last year is from Asia, showing how important it is for metaverse companies to focus on the aforementioned countries instead of just looking at the more desolate space of the West.
In other Asia-related news, Borget also mentioned announcing the launch of Lion City at Token 2049 in Singapore. The Lion City initiative was previously revealed during its in-person Singapore Partner Day event in June this year. It’ll be a new neighborhood in The Sandbox consisting of 512 LANDs that comprise more than 30 global and regional brands and IPs showcasing Singapore’s culture through technology, entertainment, sports, and fashion. Next to Lion City, Borget talked about the closing of a large LAND sale in Turkey, where he said there’s a “big ecosystem” for the metaverse.