The Sandbox Partners with Cipriani to Bring Italian Luxury to the Metaverse

Renowned Italian hospitality company Cipriani is coming to The Sandbox metaverse thanks to a new partnership that will include a recreation of Harry’s Bar, Cipriani Wall Street Ballroom, and more.

May 21, 2023
by Dragan
The Sandbox Partners with Cipriani to Bring Italian Luxury to the Metaverse
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The Sandbox has officially announced a new partnership ahead of Alpha Season 4, this time with renowned hospitality company Cipriani, with whom which they will work together to bring Italian luxury to the metaverse.

Through this collaboration, Cipriani will have their own LAND that will be found in the “trendy new Galleria neighborhood” which came out in December 1st last year to act as a hub for “fashion, media and hospitality brands,” making it the ideal place to host experiences from this famous Italian brand. This partnership will bring Venice to the voxel-based metaverse, where players will get to “meet the Cipriani family” as well as uncover the original Bellini cocktail. That’s not all, though, as once Alpha Season 4 kicks off, players will get to visit a recreation of Harry’s Bar, which is where the hotel and leisure company started off. It will be found in “a new playable experience” alongside an “accompanying NFT drop.”

The Sandbox Co-Founder and COO, Sebastien Borget, said the following in the official announcement:

“We’re delighted to bring iconic Italian history into The Sandbox to further enrichen our players’ experiences. In designing a metaverse for a such a diverse audience, we have the unique opportunity to represent nationalities and cultures from around the world, enabling us to connect with our players at a deeper level than traditional games.”

Next to Harry’s Bar, the Cipriani Wall Street Ballroom will be another recreated landmark for players to hang out in, as it will be used for hosting numerous events, including fashion shows, concerts, and more, with one of the first events set to be the Masquerade. During this event players will get to don on various masks while dancing to the beat of the music.

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