Fashion House Tommy Hilfiger Announces Multiverse Fall '22 Collection on Roblox's Tommy Play

Tommy Hilfiger, a renowned clothing brand, recently announced Multiverse Fall ‘22 Fashion within its Metaverse platform Tommy Play.

Sep 19, 2022
by Anvi Saini
Fashion House Tommy Hilfiger Announces Multiverse Fall '22 Collection on Roblox's Tommy Play

This year's event incorporates a virtual exhibition in addition to the traditional physical one. 

The fashion event will be held on Tommy Play, a virtual land owned by Tommy Hilfiger on Roblox. It will include appearances by characters created by SUPERPLASTIC, such as DAYZEE, Guggimon, and Janky.

The cast will be dressed in pieces from Tommy Hilfiger's upcoming clothing line. The fashion brand announced their plan to join the metaverse in a trademark application submitted in March.  

Therefore, it is evident that the fashion business is eager to expand its Web3 presence and may plan further ventures in the near future.

Tommy Hilfiger Organizes NFT and Web3-based Fashion Event 

Tommy Hilfiger recently organised New York Fashion Week (NYFW) event, which enabled visitors to mint a free NFT using a new app-based Web3 launch pad, Rove.

For the first time at a Fashion Week event, all 1,200 guests, including Kourtney Kardashian, Kate Moss, Kris Jenner, Travis Barker, Shawn Mendes, and others, could download an exclusive 'Tommy Factory' NFT, which seamlessly features a moving picture of Tommy Hilfiger.

Tommy Hilfiger intends to spice up its fashion display for New York Fashion Week (NYFW) this season.

About Tommy Play

The American apparel brand Tommy Hilfiger sponsored a Roblox event called Tommy Play from June 2, 2022, to August 1, 2022. It started again on September 9, 2022, and is still ongoing. 

There are rewards in the game that you can only get after completing a challenge. Once you've finished the latest daily challenge, you'll have to wait 24 hours before you can get the reward items.

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