Top Gear and Doctor Who Are Heading to The Sandbox Metaverse Following BBC Studios Partnership
Famous TV shows Top Gear and Doctor Who are coming to The Sandbox in partnership with Reality+ and BBC Studios, with a metaverse space from the latter set to launch sometime later this year.
BBC Studios has officially partnered with The Sandbox and Reality+ to bring the famous Top Gear and Doctor Who TV series to the metaverse.
This huge collaboration will bring exciting new experiences based on these popular brands to the voxel-based metaverse, with the announcement revealing that a BBC events space is also included with this joint venture. According to the announcement, this is also the first time that the BBC will have “a home in the metaverse” after undergoing a couple of “past brand activation experiments” with various other metaverse platforms.
The President of Brands & Licensing at BBC Studios, Nicki Sheard, said the following:
“I’m delighted that BBC Studios is partnering with Reality+ and The Sandbox on this exciting venture. While the metaverse is still in its infancy, it may shape how we consume and experience entertainment in the future and I’m looking forward to seeing how fans interact with our brands in this space. This project forms part of BBC Studios’ broader ambitious plans to grow our brands into new categories, with innovative technology and platforms forming an integral part of this.”
Reality+ is an agency partner of The Sandbox, but they’ve also previously worked with BBC Studios before for a digital trading card game called Doctor Who: Worlds Apart. This new initiative marks an extension of their partnership, and will see the agency help BBC in successfully onboarding and integrating into the metaverse.
Tony Pearce, the Reality+ Co-Founder, added:
“We’re excited to have extended our partnership with BBC Studios, not only to help them push the boundaries of what’s possible in the metaverse, but for the opportunity to deliver exciting new experiences for the fans of these world-renowned TV shows. We’ve already achieved so much with digital trading card game Doctor Who: Worlds Apart, and now with a fantastic platform like The Sandbox, there’s much more to come.”
Supporting this significant collaborative effort are Offsetra and Nori, who are focused on carbon offsetting, while WeForest works on globally assisting in reforestation initiatives.
The upcoming new metaverse space from BBC Studios is planned to release at some point later this year, with more details set to be revealed in the future.
You can find the official announcement linked in the tweet down below.
