Ubisoft is "Still in Research Mode" with Web3 and NFTs

According to Ubisoft CEO Yves Guillemot, the company is exploring all emerging technologies including Web3.

Sep 14, 2022
by Akira Ming
Ubisoft is "Still in Research Mode" with Web3 and NFTs
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Ubisoft is reviewing all of the Web3 capabilities

In a recent interview with Games Industry Biz, Ubisoft CEO Yves Guillemot shared that his firm is still "in research mode" with Web3 and NFTs. He also spoke about the company's adoption of blockchain technology and the challenges that came along with it. 

"We really look at all the new technologies. We are very much on cloud, on the new generation of voxels, and we're looking at all the Web3 capabilities," said Guillemot during the interview. 

"We tested a few things recently that are giving us more information on how it can be used and what we should do in the universe of video games. So we are testing ground with some games, and we'll see if they really answer the players' needs. But we are still in research mode, I would say."

Last December, Ubisoft took a bold step by adding NFTs or 'Digits' to Ghost Recon: Breakpoint. However, the move received multiple backlashes from Web2 gamers who saw NFTs as a cash grab with negative environmental impacts. Since then, the French video game giant has kept mum about its Web3 plans until now. 

"As a company, we went into VR early, into the Wii early - we always try new things. Sometimes it works, sometimes it doesn't work, but it's always to make sure we can bring a new experience to players that will be innovative and interesting," Guillemot added. 

"The goal of the company is always to create the best experience, and new technologies are always good for that because there's less competition and people are more interested to try new things on new technology."

To clear things up, Guillemot said exploring doesn't mean launching. Emerging tech like Web3 may not seem so promising at the start. But "they will find the right way" eventually, according to the CEO.  

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