Upland Extends Partnership with FIFA
With themed cafes, digital collectibles, and a Fan Score system, Upland brings the excitement of the tournament to its virtual platform, fostering interaction and camaraderie among fans worldwide.
FIFA Women's World Cup 2023 Enters the Metaverse
Upland, renowned for its immersive blockchain-based metaverse, has announced extending its partnership with FIFA for the FIFA Women's World Cup 2023. Bringing the enthusiasm and global competition of the tournament into the virtual realm, Upland offers fans the opportunity to connect in themed cafes, engage in community events, and jointly celebrate women's football.
Through a gamified model, Upland rewards fans for showcasing their team pride. With bundles of digital collectibles representing all 32 countries available for purchase, fans can proudly display their country and team affiliations on their virtual properties within the Upland metaverse. Introducing the concept of a Fan Score, Upland fosters community competition based on fandom, calculated through collection completions, participation in events, and past purchases of FIFA World Cup Qatar 2022TM Legits. Diehard fans with impressive Fan Scores earn the chance to contend in unique collections spanning multiple tournaments.
Web3 Experience for The FIFA Women's World Cup
Dirk Lueth, Co-Founder and Co-CEO of Upland, expressed excitement about continuing the web3 experience for the FIFA Women's World Cup AU∙NZ∙2023TM, aiming to unite the world's largest football competition's past, present, and future. He emphasized the vision of building sustainable momentum for FIFA tournament growth within the web3 category.
Beyond the thrilling competition, Upland's rendition of the FIFA Women's World Cup centers around interaction and camaraderie among fans. In Upland's virtual Cafes, players can share success stories, discuss virtual business propositions, and proudly showcase their support for their country.
Upland and FIFA aim to engage fans with past, present, and future FIFA tournaments, offering rare digital collectibles, rewards, and the ability to create personalized experiences. The Upland Metaverse is accessible on Google Play, App Stores, and the web, inviting football enthusiasts to participate in this innovative virtual FIFA experience.
