Warner Bros. Launches NFT-Based Marketing for "Superman: The Movie"
Fans can choose between the Standard Edition or the Premium Edition, featuring unique illustrations by renowned artists.
All-Inclusive NFT Bundle for "Superman: The Movie" Unveiled
Warner Bros. Home Entertainment takes a step towards innovation in the home-entertainment industry with a new NFT-based marketing effort. Kicking off with the iconic 1978 film "Superman: The Movie," the Superman Web3 Movie Experience offers an immersive bundle that includes a 4K Ultra HD version of the film along with additional content such as image galleries and artwork by renowned illustrators. The goal is to engage NFT enthusiasts and DC Comics fans, not only generating revenue but also fostering a dedicated fan community for future opportunities.
The Superman Web3 Movie Editions
The Superman Web3 Movie Experience is available in two editions. The Standard Edition, priced at $30, provides an interactive location-based navigation menu, the theatrical version of the film, previously released special features, and an image gallery. On the other hand, the Premium Edition, priced at $100, offers three unique variations named Truth, Justice, and Hope. Each version showcases a distinct illustration of Christopher Reeve's Superman by one of three DC artists: Ivan Reiss, Ben Oliver, or Bill Sienkiewicz. Additionally, the Premium Edition includes an interactive location-based navigation menu, three versions of the film, and extensive image galleries.
Starting from June 8, fans can purchase the Superman Web3 Movie Experience, which will be available for a limited time. The exclusive nature of the offering period adds to the appeal of the bundles, priced at $30 for the Standard Edition and $100 for the Premium Edition. Interested buyers need to create an Eluvio NFT media wallet, acting as a digital vault, and can complete the purchase using a credit card or cryptocurrency.
Early access to the Superman Web3 Movie Experience will be granted on June 8 to holders of various DC and Lord of the Rings NFTs at different designated times. Following the successful release of "The Lord of the Rings: The Fellowship of the Ring" NFT movie bundle last year, the Superman edition marks the second installment in the "WB Movieverse" series.