Yuga Labs Acquires Beeple's NFT Venture WENEW and its Collection 10KTF

Yuga Labs has acquired Beeple’s NFT platform Wenew and its flagship NFT collection, 10KTF. Beeple will join Yuga Labs as an advisor.

Nov 14, 2022
by Anvi Saini
Yuga Labs Acquires Beeple's NFT Venture WENEW and its Collection 10KTF

The creators of the Bored Ape Yacht Club (BAYC) purchased the artist's NFT platform WENEW as well as its flagship NFT collection, 10KTF. Mike Winkelmann, with alias Beeple, is also joining the firm as an adviser. Yuga Labs acquired the Meebits and CryptoPunks NFT collections from Larva Labs earlier this year.

10KTF is a digital marketplace where holders from top NFT collections like Moonbirds, BAYC, and Cool Cats may mint and collect unique NFTs showcasing their digital wearables on the digital avatar. The NFT collections have become more popular by putting out serialized and story-driven content from Wagmi-san, a fictional shop owner.

Following the acquisition, Michael Figge, co-founder and CEO of WENEW will join Yuga's leadership team as a chief content officer. He will be responsible for innovative content strategies and experiences for Yuga Labs' ecosystem.

WENEW, which bills itself as "the memory palace of the metaverse," has collaborated with Universal Music Group, Warner Music Group, TIME, Wasserman, and Endeavor.

“Figge, Beeple, and the WENEW team have found a way to create a captivating serialized story for web3, while also managing to tap into the passion people have for their digital avatars and customization,” said Greg Solano, co-founder of Yuga Labs. “Storytelling and world-building are foundational at Yuga and I’m thrilled that we get to work with the creative mind hive at WENEW in a much more robust way. The possibilities of what we can do together are endless.”

Before co-founding WENEW, Figge worked as the creative director at Possible, a Los Angeles-based video design firm. He has created live visual identities for some of the world's biggest artists, including 

  • Lady Gaga, 
  • Childish Gambino, 
  • Ariana Grande, 
  • Paul McCartney,
  • Justin Bieber and others

In addition to Figge, almost 20 WENEW workers will join Yuga, boosting Yuga's full-time team to more than 100 individuals worldwide. WENEW's co-founders include talent manager Guy Oseary, who began representing BAYC in October.

Yuga Labs announced a new approach to maintain creator royalties last week after a consultative meeting between the company's co-founders and Randy Chung (Melonpan) of 10KTF. It also developed a news page devoted to all ecosystem announcements.

Yuga Labs

Yuga Labs was established in February 2021 and registered as a business in the U.S. state of Delaware. The Bored Ape Yacht Club is the biggest and most successful NFT project ever created, and the firm is most recognized for its role in its creation (BAYC). The BAYC is a collection of 10,000 original Bored Ape NFTs.

Disclaimer: The information provided on this page do not constitute investment advice, financial advice, trading advice, or any other sort of advice and you should not treat any of the website's content as such. Individuals should do their own research before taking any actions related to the product they read about and carry full responsibility for their decisions.
We have sent you an email, please confirm!

News Filter
Play Games Now
Galaxy Fight Club
Galaxy Fight Club
Gods Unchained
Gods Unchained